How does it work?
A huge proportion of everyday journeys are short distances that could be covered by bicycle. For several years, communities have been working to encourage people to commute by bike. People are ready to contribute to environmental protection, but they also want to be rewarded for their efforts.

An ad campaign encourages people to sign up in shops, city hall, etc. Cyclers mount their personal SpokeTag on their bikes and complete their registration on the website.


Checkpoints equipped with RFID and ZELT* are set up to recognize Cyclers' SpokeTags. A Cycler earns a PedalPoint each time a Checkpoint is passed.

3-Earn rewards

Frequent Cyclers can visit the website to check their PedalPoints, their ranking, the calories they burn or the CO2 they save and convert their PedalPoints into gifts.